IPO Profile

Build-a-Bear Workshop
1954 Innerbelt Business Center Drive, St. Louis, Missouri 63114
Tel: 314-423-8000
Web: www.buildabear.com
Ticker: BBW
Amount Raised: $149,600,000.00

Description:
We are the leading, and only national, company providing a �make your own stuffed animal� interactive �retail-tainment� experience. As of July 3, 2004, we operated 157 stores in 37 states and Canada and had five franchised stores internationally under the Build-A-Bear Workshop brand. We offer an extensive and coordinated selection of merchandise, including over 30 different styles of animals to be stuffed and a wide variety of clothing, shoes and accessories for the stuffed animals. Our stores, which are primarily located in major malls, capitalize on what we believe is the relatively untapped demand for experience-based shopping as well as the widespread appeal of stuffed animals. In addition to our stores, we market our products and build our brand through our website and in event-based locations and sports venues.