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IPO Profile
InPhonic
1010 Wisconsin Avenue, Suite 600, Washington, DC 20007
Tel: 202-333-0001
Web: www.inphonic.com
Ticker: INPC
Amount Raised: $142,500,000.00
Description:
We also operate as a mobile virtual network operator, or MVNO, under our Liberty Wireless brand. As an MVNO, we market and sell to consumers wireless airtime service that we purchase wholesale from a national carrier. This service utilizes the same e-commerce platform, operational infrastructure and marketing relationships we have developed to sell our other products and services resulting in what we believe is a cost effective means of acquiring customers. We plan to expand our MVNO business by offering marketers the ability to sell a branded wireless service to their customers using our e-commerce platform, operational infrastructure and wireless airtime that we purchase. To further leverage the relationships we have established with customers through the sale of wireless services from carriers, as well as our MVNO service, we sell a variety of wireless data services such as unified communications, wireless email and mobile marketing.
In recent years, wireless communication services have grown significantly in the United States fueled by enhanced convenience, mobility and affordability. According to The Yankee Group, an independent research company, the estimated number of wireless subscribers in the United States has more than doubled from 68.7 million in 1998 to 153.9 million in 2003. As wireless carriers face increasing competition, excess network capacity as well as new challenges resulting from wireless local number portability, they are turning to the Internet as a cost-effective and growing channel to acquire customers. In addition, as consumers are faced with an increasingly complex and constantly changing selection of wireless service plans and devices, they are turning to the Internet to find real-time comparative pricing and feature information to help them make an informed choice. Forrester Research, Inc., an independent research company, estimates that online retail sales of consumer electronics, which include sales of wireless devices, will increase from an estimated $4.7 billion in 2003 to $11.7 billion in 2008, representing a compound annual growth rate of 20%. We believe the growing proportion of wireless services and devices sold on the Internet creates a significant market opportunity for us.
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