IPO Profile

eCost.com
2555 West 190th Street, Suite 106, Torrance, California 90504
Tel: 310-225-4044
Web: www.ecost.com
Ticker: ECST
Stock Exchange: Nasdaq
Shares Issued: 3,465,000.00
Price Offered: $5.80
Amount Raised: $22,050,000.00

Underwriters:
William Blair
ThinkEquity Partners
Merriman Curhan Ford



Company Description:
We are a multi-category online discount retailer of high quality new, �close-out� and refurbished brand-name merchandise. We currently offer over 100,000 products in seven merchandise categories, including computer hardware and software, home electronics, digital imaging, watches and jewelry, housewares, DVD movies, and video games. We appeal to a broad range of consumer and small business customers through a unique and convenient buying experience offering two shopping formats: every day low price and our proprietary Bargain Countdown�. This combination of shopping formats helps attract value-conscious customers looking for high quality products at low prices to our eCOST.com website. We also provide rapid response customer service utilizing a strategically located distribution center and third-party fulfillment partners, as well as customer support from online and on-call sales representatives. We offer suppliers an efficient sales channel for merchandise in all stages of the product life cycle. We offer products from leading manufacturers such as Canon, Citizen, Denon, Hewlett-Packard, Nikon, Onkyo, Seiko and Toshiba and have access to a broad and deep selection of merchandise, including deeply discounted close-out and refurbished merchandise. We believe that our extensive selection of merchandise offered across a broad range of categories in a convenient shopping environment, combined with our rapid response service, creates customer loyalty and repeat customer orders.