IPO Profile

Cabela's
One Cabela Drive, Sidney, Nebraska 69160
Tel: 308-254-5505
Web: www.cabelas.com
Ticker: CAB
Stock Exchange: New York Stock Exchange
Shares Issued: 7,812,500.00
Price Offered: $20.00
Amount Raised: $156,000,000.00

Underwriters:
CS First Boston
J.P. Morgan
Stephens & Co.
William Blair


Company Description:
We are the nation�s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since our founding in 1961, Cabela�s� has grown to become one of the most well-known outdoor recreation brands in the United States, and we have long been recognized as the World�s Foremost Outfitter�. Through our established direct business and our growing number of destination retail stores, we believe we offer the widest and most distinctive selection of high quality outdoor products at competitive prices while providing superior customer service. We operate as an integrated multi-channel retailer, offering our customers a seamless shopping experience through our catalogs, website and destination retail stores, thereby capitalizing on our strong brand recognition. We also issue the Cabela�s Club� VISA credit card through which we offer a related customer loyalty rewards program as a vehicle for strengthening our customer relationships. Both our direct and retail businesses have a long history of revenue growth and profitability. In fiscal 2003, we processed over 7.1 million customer orders through our direct business and completed over 6.1 million sales transactions at our nine destination retail stores.