IPO Profile

Shopping.com
8000 Marina Boulevard, Fifth Floor, Brisbane, California 94005
Tel: 650-616-6500
Web: www.shopping.com
Ticker: SHOP
Amount Raised: $123,660,000.00

Description:
The Internet has transformed the way consumers and merchants buy and sell goods and services. Consumers shop online to take advantage of convenience, selection and savings, and merchants sell online to reach large audiences of potential customers. However, consumers have difficulty making sense of the large volume of information and choices available on the Internet, and merchants have difficulty targeting and measuring their online advertising efforts. Online comparison shopping services have emerged in recent years to address these difficulties. We believe that Shopping.com provides consumers with a better way to shop online by enabling them to find, compare and buy products conveniently and efficiently. We gather data on millions of products from thousands of sources across the Internet to provide consumers with a single destination for shopping content. We organize and structure this content into our comprehensive and proprietary catalog of product and merchant information, couple it with detailed product and store reviews written by contributors to our award-winning Epinions website, and present the results in a user-friendly interface. Consumers use our website�s Product Finder to compare products by brand, price and store, and by category-specific features, such as comparing digital cameras by megapixel resolution and sofas by type of material. Consumers use our website�s Store Finder to compare online stores by merchant rating, product availability, price, and tax and shipping fees.