IPO Profile

TOM Online Inc.
8th Floor, Tower W3, Oriental Plaza, No. 1 Dong Chang An Avenue, Dong Cheng District, Beijing, China 100738
Tel: 8610-6528-3399
Web: www.tom.com
Ticker: TOMO
Stock Exchange: Nasdaq
Shares Issued: 11,250,000.00
Price Offered: $15.55
Amount Raised: $174,937,500.00

Underwriters:
Citigroup Global Markets
Morgan Stanley & Co.
Piper Jaffray
Cazenove & Co.
Credit Lyonnais

Company Description:
We are one of the leading Internet companies in China providing value-added multimedia products and services. We deliver our products and services from our Internet portal to our users both through their mobile phones and through our websites. Our primary business activities include wireless value-added services, online advertising and commercial enterprise solutions. We are one of the leading wireless value-added service providers in China in terms of revenue. We are also one of the leading Internet portal websites based on average daily website page views. As of December 31, 2003, we had approximately 27 million cumulative registered users of our wireless data services, and during the fourth quarter of 2003, we sent an average of approximately 7 million daily wireless data messages. We recorded an average of approximately 148 million daily website page views during the fourth quarter of 2003. Our revenues increased to US$77.1 million in 2003 from US$30.0 million in 2002. In 2003, our revenues from our wireless value-added services, advertising and commercial enterprise solutions accounted for 72.5%, 7.6% and 17.9%, respectively, of our total revenues. We have historically operated as a wholly-owned subsidiary of our parent company, TOM.COM LIMITED, and our historical consolidated financial statements for periods prior to our reorganization may not reflect our operations, financial condition and cash flow had we operated as a stand-alone entity in the past.