IPO Profile

Jafra S.A.
2451 Townsgate Road, Westlake Village, California 91361
Tel: 805-449-3004
Web: www.jafra.com
Ticker: JFA
Stock Exchange: New York Stock Exchange
Shares Issued: 0.00
Price Offered: $0.00
Amount Raised: $100,000,000.00

Underwriters:
Merrill Lynch & Co.
CS First Boston
Banc of America Securities



Company Description:
We are a direct seller of skin and body care products, color cosmetics, fragrances and other personal care products. We sell our Jafra brand products through a multi-level direct selling network of over 400,000 independent consultants, who market and sell our products to their customers. Our largest markets are Mexico and the United States, which together contributed approximately 90% of our total net sales in 2002 and are among the world�s largest direct selling markets. We have a leading market share as a direct seller of skin care products, color cosmetics and fragrances in Mexico, where Jafra is among the most recognized cosmetics brand names. We introduce new products each year in many of our product categories to motivate and excite our consultants. In developing and introducing new products, we employ a �fast follower� strategy to minimize research costs and focus our development efforts on products that have proven successful in the marketplace. Our independent consultant base grew 14% to 401,000 in 2002 over 2001, and 4% during the nine months ended September 30, 2003 over the comparable period in 2002. During the year ended December 31, 2002, we generated net sales of $382.6 million, of which $251.6 million represents sales in Mexico, $92.1 million represents sales in the United States and $38.9 million represents sales in Europe and other markets. We also generated Consolidated EBITDA, as defined in the indenture governing our 10 3/4% Senior Subordinated Notes due 2011, or our 10 3/4% Notes, of $63.6 million for the year ended December 31, 2002 and $45.7 million for the nine months ended September 30, 2003.